Women Today

This month Women magazine visits Green Bay's Broadway for its Women Who Inspire feature. The business district has a distinct style and the business owners and employees on this street create its appealing vibe. Here's what Michelle Johnson of NorthCoast Productions had to say:

What do you like about being on Broadway? By being on Broadway, NorthCoast Productions is part of the bigger picture, the revitalization of a fantastic area in Green Bay.
Broadway is centrally located, which makes it easy for our clients. It’s great to be able to walk out the front door for great entertainment and shopping options.

What have you been doing to make it in this economy? We have been fortunate to work with great clients.
NorthCoast’s success in today’s economy is due to the relationships we have built over the years. We work hard to make sure our clients know and trust us.
NorthCoast is also very fortunate to be working in an industry that is quickly growing and changing the way we business gets done.
The camera has been called the most powerful weapon in the world and today’s businesses are using video to stay competitive. Also, owner Jay Schillinger and I have been asked to speak at different events about using video in today’s world, which has not only been an incredible experience, but a great way to promote ourselves while helping others learn how to use video to make their business stand out in a crowd.

If you could change one thing about your job, what would it be? Honestly, I don’t think there is anything I would change about my job.
I am very lucky to work with an extremely talented (and very creative) group of videographers, editors, producers, animators and artists, who are not only the best at what they do, but make me laugh every day.

Who would you love to see walk into your business? There are so many exciting uses for video in today’s world.
Whether it’s for internal communications, training, a sales piece or content for social media, video can build a trust level that just words cannot accomplish. I love working with my clients to ensure they are strategically leveraging their videos.