This month Women magazine visits Green Bay's Broadway for its Women Who Inspire feature. The business owners and employees on this street create the business district's distinct style. Here is what Gina Christenson of GreenBayNet has to say:

What made you choose Broadway? To be honest, back in 1998 we initially chose Broadway because the price was right.
Since then, however, we have become very involved with other Broadway businesses and evolved into more or less a family with all of them.
In 2005, we decided to make our location long-term by purchasing and renovating the historic building which was previously Rothe Shoes. The area, as well as the businesses around us, are culturally attractive to our diverse staff.
We have the formula for success that makes Broadway nationally recognized for greatness.

What do you like about being on Broadway? The hidden value is the multitude of like-minded women business owners whom we get to call neighbors and friends.

What do you enjoy about being a business owner? The direct reward for hard work and intelligence is a plus.
Having a great name in the community along with having a hand in picking the best team in the world are icing on the cake.

What advice do you have for other women who are looking into business ownership? Now is a great time to be a woman business owner. With all of the funding grants available, it is a great time to be a woman getting into business.
Great organizations such as the Green Bay chapter of Women in Management, Inc., (where I serve on the board) provide support mechanisms to really let women shine and lead.

What have you been doing to make it in this economy? Working, working, working.
We have focused on the services we are best able to provide to customers. We are working harder than ever to provide the best value and enhanced high-impact services such as social media consulting.
The reward has been clients from all over the region. News of success travels at the speed of light in 2010.

If you could change one thing about your job, what would it be? Paperwork, bureaucracy and taxes.

Gina Christenson
GreenBayNet

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